Partnerships and Possibilities Podcast

The Persuasive Leader

Season 1 Episode 7 Duration 00:28:04
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“Effective persuasion becomes a negotiating and learning process through which a persuader leads colleagues to a problem’s shared solution” – Jay A. Conger, PhD, Professor and Author

Have you experienced persuasive leadership? How does the discussion on persuasion resonate with your experience?

Highlights

00:00:00
The art of persuasion.
00:03:50
Persuasion as defined by Jay A. Conger, PhD, Professor and Author: “effective persuasion becomes a negotiating and learning process through which a persuader leads colleagues to a problem’s shared solution”.
00:07:10
Discussion on the four ways not to persuade: 1) Attempting too hard to make your case up-front with a hard sell; 2) Resisting compromise; 3) Presenting “great” arguments (data-driven); and 4) Assuming it is a one-shot deal.
00:15:25
Link to human systems dynamics adaptive action piece – persuading happens through emergence: both parties bring in their points of view and influence one another to a certain degree.
00:18:00
How then do you engage in effective persuasion? 1) Establish credibility; 2) Identify common ground with those you want to persuade; 3) Reinforce your position using very vivid language and compelling evidence (stories vs data); and 4) Connect emotionally with your audience.

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